If you want to improve SEO positioning of your website, you must focus on ranking factors that Google considers most important.
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There are very few SEO companies in India which have a deep understanding of the SEO process and how it works. If you are planning to hire best seo services company, then you need to make sure they provide you best SEO services.
The problem is that the Internet giant uses more than 200 factors to rank websites. So what you should focus on? What are the factors that have the greatest impact to increase positions on the search results page?
Here we talk about the top 10 ranking factors in which you have to put all your resources if you want to improve your SEO positioning.
Also Read This article: Top 10 Seo Companies in Delhi, NCR
Improve your SEO positioning with these ten tips
1. Authority page
The authority is one of the most critical for ranking of your website in Google factors.
The authority of a page is nothing but the credibility and the value they give to your Google web crawlers. And how Google determines the authority of your website?
Through your profile links.
The larger the quantity and quality of links incoming pointing to your website, you will have more authority. And in fact, if your page has no authority, Google does not qualify.
And how can you increase the authority of your website?
The answer is simpler than you might think. Contact similar bloggers, website owners or companies who enjoy authority untapped on the Web, and try to reach agreements with them by sending posts, infographics etc., in exchange for links.
For each page of your site, try to add as many quality inbound links as possible. But do not take the easy way to buy links! Instead, create a strategy link building white hat for greater authority page.
2. Significance of links
As I said earlier, Google determines the authority of your website by the quality and quantity of links on your page.
But there is one problem: it's not just to get many high-quality inbound links, but also to obtain relevant inbound links.
In fact, Andre Weyher, former head of Google spam team, revealed in an interview that the relevance of links is the new PR concerning Google rankings.
Try to get as many quality inbound links as you can, but make sure these are relevant. To do this Focus on building links only authority websites of the same niche or industry.
For example, if you have a digital marketing agency and publish content on content marketing, social media, SEO etc., you should try to get inbound links from sites with authority higher page publish content on the same topics as you.
Read More: Choose Right Seo Company for Small business
3. Length of contents
If you're wearing and reading a while, you know that the content is one of the most important factors classifications. In fact, according to Google, is the second most important to rank websites in their search results page factor.
More and more companies realize this and rely on content marketing to increase traffic, gain customers and optimize their conversion rates.
The only problem is that now 93% of B2B companies use content marketing, so it's a little difficult to stand out from so much information.
If you want to improve your SEO positioning you continue not creating and publishing small pieces of content every day, instead, try to create content of more than 2000 words in length.
But include more words do not have to give. As a result boring post. It's not about meter "straw" to try to fill, includes only information that your target audience is looking for and digs a little deeper into the subject. In fact, you can create guides and longer and specific tutorials to help users solve your problems.
As this study SERPIQ longer content is classified better in the SERPs of Google.
4. Say No to poor content
Poor content is any content that adds little or no value to a related search query. Remember the Google Panda and Penguin updates? They are trying to identify websites containing little value filled with keywords, and sites that duplicate content published to penalize them.
Google crawlers assign better rankings to sites that publish original and relevant content. Therefore, eliminates or indexes your web pages that include little content or duplicate content. It included in this list such category pages and not add value to Google searchers.
5. Average time spent on the page
Most blogs have an average rebound rate of 70 to 98%. This means that when someone lands on your page does not spend more than a few seconds at her before leaving.
So how does this affect your position in the ranking of Google?
Google pays close attention to the time users stay on your website when it comes to classifying it in their ranking. If users tend to spend more time, Google assumes that your page is informative and gives you a higher ranking.
But how can you reduce your bounce rate?
Must be smart when creating the content of your website. Structure your tickets well, add more graphics resources, data, quotes and compelling and eye-catching titles.
Make sure your web pages are visually appealing and are neat. Also your links and calls to action must be properly positioned.
Remember, the more informative and more interesting to look your site, the greater the amount of time you devote to your web users, and therefore better your position in the ranking of Google.
6. Domain Authority
You may not know that the authority of your website domain plays an important role about the classification of Google, but yes.
Domain authority is a metric that includes 40 signals of different classification and rate websites on a scale of 1 to 100, where one is rated as the worst and 100 is rated as the best.
Obviously, the better the authority of your domain, the higher your position in the ranking.
While many experts believe that you can not do much to increase the authority of a domain, because it takes a long time, this does not depend solely on their age.
Here are some things you can do to quickly boost your domain authority: first, extends the expiration date of your domain name to send a signal to Google that your site is trustworthy. Try to get as many inbound links from high quality and relevant as possible pointing to your website, and add you're target key word in all the contents.
7. Keywords in title tags
The keywords are so important that you can not think about the classification of your blog or website without them.
But did you know that Google gives more weight to pages using keywords at the beginning of your title tags? If you put keywords at the beginning of these sections, Google spiders can find out instantly what is your page.
For example, suppose your keyword is "Google Adwords tips", and you have two options to put a title tag or title tag.
Title Tag # 1: Google Adwords Tips: 5 Ways to get more out.
Title Tag # 2: How to Improve Your Campaigns with these five tips Google AdWords.
As we have said previously classified Option 1 is much better because it uses the keyword to start providing Google spiders to understand what the page is about.
8. Positioning and relevance of keywords
Now that we are talking about keywords, you should also know that Google pays close attention to how you position your keyword on your website.
This means that Google crawlers carefully checked the keywords in the URL of the page, in publications and H1, H2 and H3 tags. Placing keywords in these areas makes it clear to Google spiders your page focuses on the target keyword.
But you must be careful with this, because if the content of your page is not match your keywords, your site may be penalized by Google.
The days that Google only paid attention to the density of the keywords have been left behind long ago. Today also seeks keyword relevance.
So what should you do?
Intelligently structure your page using relevant keywords. Place the keywords in the first 100 words of your posts in the URL of the page and the H1 / H2 / H3 tags. And do not forget to include your keywords at the beginning of your meta descriptions.
9. Time page load
Pay attention to this fact: 25% of visitors will leave your site if your pages do not load in less than 4 seconds. 4 seconds can seem a short time, but for Internet users is an eternity.
Remember that Google is the search engine world's largest and takes seriously its user experience. So naturally, it will penalize sites with slower load time with a lower classification.
Optimizing images can also help reduce the load time of your website.
10. Responsive Design
Mobile devices now account for 51.3% of Internet use worldwide. Given this, it is easy to understand why Google is taken Responsive design so seriously when it comes to rank websites.
A study by Google found that over 67% of users preferred to buy in responsive websites and 61% of users abandon websites that were not.
So if you want to get a better ranking, your web design should fit all devices and screen sizes.
Extra tip: Do not include pop-ups on your website!
As you know, if not used correctly, pop-ups or pop-ups can be annoying.
Since pop-ups irrelevant can scupper the user experience of a website, Google recently announced that it would begin to penalize sites that include mobile, and soon will also deploy this update for desktop sites.
Therefore, avoid including this pop-up on your website as much as possible.
These are the ten most important factors in ranking, and you should focus if you want to improve website seo rankings.
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